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Book Title : [size=20pt]Inside the Investor's Brain: The Power of Mind Over Money (Wiley Trading)[/size]

"Exceptionally wellwritten, it will likely prove to be a seminal text on the influence of the human brain on investment behavior. And neurofinance, as that field is known, may provide the next great edge for savvy investors. ... Inside the Investor's Brain , written by an experienced but surprisingly young author (he's 35), is outstanding. Peterson and his first book have much to offer investors and the institutions in which they work." Dr. David L. Nathan, (Barron's, September 2007) "Clear and Accessible." Bob Frick (Kiplinger's Personal Finance, December 2007) "Highly recommended." (Kiplinger's Best Investing Reads of 2007) "For those who want to take behaviouralism a step further, and to study the science of the brain a subject that tells us a lot about ourselves, as well as about how we might just make some more money ... " (Financial Times, December 2007) Unique insights into how the mind of an investor operates and how developing emotional awareness leads to longterm success Inside the Investor's Brain provides readers with specific techniques for understanding their financial psychology, so that they can improve their own performance and learn how to outsmart other investors. Chapter by chapter, author Richard Peterson addresses various mental traps and how they play a role in investing. Through examples, such as a gambling experiment with playing cards, the author shows readers how being aware of the subconscious can separate the smart investors from the average ones. This book also contains descriptions of the work of neuroscientists, financial practitioners, and psychologists, offering an expert's view into the mind of the market. Innovative and accessible, Inside the Investor's Brain gives investors the tools they need to better understand how emotions and mental biases affect the way they manage money and react to market moves.
Author(s) :Richard L. Peterson (2007)

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